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Use this site as a small business advisor or small business bureau. Here you will find change management tools, strategic management process tools and business process management tools (and much more) for small business growth.

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This page is your small business advisor site index.

The index has been organized by topic to provide you with information to help you with your small business growth and the strategic management process. Just like a small business bureau, it can be a source of information for your business and provide you with change management tools.

Click on any of the links below to go directly to the small business advisor topic or resource. Each Bolded link indicates a topic change (e.g. managing is a topic (with its own page - plus the pages under it, so is strategy, and so on). Administrative links are on the Navigation Bar to the left and are not included in this site index.

This small business advisor site has been developed to provide you with unique resources to run your business. If you have questions that are not answered on the Small Business Advisor pages below, use the Contact Us form to ask a question. We'll try to answer within 48 hours.

Your Small Business Community

• Types of Associations To Join (and why you need to)

• Internal Committees Are Also Part of Your Community

• Small Business Networks Can Help Build Your Business

• How to Build a Successful Network

• Business Mentors Provide Significant Value

• Define Social Networks: And Understand the Relevance to Your Business

• The Importance of Online Social Networks in Your Marketing Strategy

• Active Listening Will Help Your Sales and Management Efforts

• The Advantages of Outsourcing: Hire a Small Business Advisor or Consultant

• Basic Management Skills: What Makes a Good Manager?

• Business Code of Ethics: Your Business Needs One

• Sample Code of Ethics: A Checklist

• Understand the Definition of Ethics and the Relationship to Your Business

• Managerial Ethics and Ethics in Leadership

• Effectively Managing Change: How To Do It?

• Conflict Resolution Tips For Effective Business Management

• Which Are More Important: Effective Leaders or Effective Managers?

• Business Growth Needs to be Managed; Carefully

• The Importance of Front Office Management

• Decisions Making Tips

• Opening A Small Business Successfully

• Problem Solving Techniques to Use in Managing Your Business

• The Recession Cycle: Business Growth Through Vertical Mergers (Part 2)

• Managing through this Economic Recession: Key Actions

• How to Survive a Recession? One Key Action: Track and Measure Key Financial and Non-Financial Metrics

• Managing Time Wisely: Increasing Your Effectiveness and Efficiency

• Understand Your Small Business Scope

• Measure Your Business Peformance (KPIs) to Manage Your Business

• Free Online Survey Tools Can Help Your Business

• Effective Survey Development Will Provide You With Great Feedback

• Tips for Starting a Business - Get a Business Plan Evaluation

• Business Growth Through Horizontal or Vertical Merger or Acquisition (Part 1)

A Definition of Marketing

• An 8-Step Marketing Outline

• Marketing in a Recession is Challenging: Create a Recession Marketing Communication Plan

• What's in a Name: Guerrilla, Guerilla or Gorilla Marketing?

• Why Market Segmentation Is Necessary in Your Marketing Plan

• Market Research Process: What is Qualitative Research? And How is it Different from Quantitative Research?

• Target Marketing Will Help You Achieve Your Marketing Objectives

• Every Marketing Plan Needs A Strong Marketing Mix Focus: Part 1 of 2

• Define Marketing Mix and Integrate into Your Plan: Part 2 of 2 on Mix

• How to Focus on Marketing Mix: Product

• Every Product Has A Life-Cycle. Do You Know Your Product's Life-Cycle?

• Product Differentiation Can Help You Gain Market Share

• It's Important to Get Product Positioning Right

• How to Focus on Marketing Mix: Pricing Strategies

• Marketing Mix: Promotion

• 4-Ps-of-Marketing: Is Place the Forgotten P?

• Use This Example of a Marketing Mix to Help Build Your Own Mix Strategy

• Consider a Direct Marketing Campaign as One of Your Marketing Tactics

• Postcard Marketing is a Highly Effective Form of Direct Mail Marketing

• Competitive Analysis is Critical to Understanding Your Market

• Competitive Intelligence: A Must-Do to Develop Competitive Strategies

• Excerpt from A Sample Marketing Plan: Objectives

• Marketing Services is Different Than Marketing Products

• Business Sale Agreement: Use Business Valuation Tools Before Selling

• Business Valuation Methods: Use a Small Business Valuation Formula

• What is Cash Flow? And Why Do You Need To Understand It?

• Profit Maximization and Cash Flow Management

• What is Gross Profit Margin? Understanding It Will Help You Better Manage Your Business

• Non-Traditional Startup Financing Methods: Consider Bootstrapping

• The Importance of Working Capital Management to Your Business

• Developing Your Employee Compensation and Benefits Plan

• Conflict Management Strategies

• Conflict Resolution Methods

• Employee Development Plan: Integrate with Your Strategic Workforce Planning

• Employee Retention Tips to Keep Your High Performing Employees

• Is Firing Employees The Hardest Thing You've Ever Done?

• Develop Effective Hiring Questions to Help You Select the Best Employees

• Human Resources Trends: Include Employee Rights in the Workplace

• Writing Job Descriptions: A Challenge For Most Business Owners

• An Employee Handbook Will Help You Manage Human Resources Issues

• A Sample Employee Handbook Policy: Conflict of Interest

• Define Orientation: Use a Sample New Employee Orientation Program Orientation Program to Build Your Own

• A New Employee Orientation Program Will Help You Retain Employees

• How To Do Performance Evaluations

• Use Sample Performance Evaluations to Write Effective Reviews

• Recruiting and Hiring Employees

• Invest in Employee Training Development to Build a High Performing Business

• Employee Training and Development Policy: Be Sure to Include Cross Training Employees

• Business Plan Outline

• A Simple Business Plan

• Plan Your Capital Expenditures for Better Utilization of Your $

• If Disaster Strikes, Do You Have a Business Continuity Plan?

• Access Business Continuity Resources to Help Plan and Prepare for Disaster or Emergency

• Use Disaster Recovery Scenarios (including Role Playing Scenarios) to Prepare Your Business for Business Interruptions

• Planning Your Business Exit Strategy

• Business Financial Plan: Having One is Necessary to Your Success

• Use a Financial Plan Sample to Conduct Business Financial Analysis

• Use Financial Ratios to Analyze Your Business Financial Performance

• Human Resource Planning: A Key Business Activity

• Your Marketing Research Plan

• A Plan Outline for New Product Development

• Your Business Operations Plan

• Your Safety Plan Checklist

• Your Sales Plan and the Assumptions That Drive It

• The Importance of Scenario Planning and Scenario Analysis

• Build Your Succession Plan To Successfully Exit Your Business

• Competitive Strategy Example: Alternatives to Cutting Price

• A Loss Leader Pricing Strategy

• Market or Price Skimming

• Penetration Pricing

• The Importance of Price Elasticity of Demand to Your Sales

• Pricing Method: A Look at 4 Alternative Strategies

• Product Line Pricing

• Promotional Pricing

• Psychological Pricing

• Value Pricing and Perceived Value Pricing: 2 Different Pricing Strategies

• A Business-to-Business Selling Checklist

• A Business-to-Consumer Selling Checklist

• Key Account Management: Focus on Key Customers

• Are Sales Commissions the Best Way to Compensate Your Sales Team?

• Sales Force Management for Small Business Sales

• Build a Specific Selling Strategy for Selling Professional Services

• Develop A Value-Based Sales Approach: Sell Value

• To Be Exceptional at Selling You Must be Exceptional at Relationship Building

• Yes. Selling Also Means Being Able to Write Effective Proposals.

• Request for Proposals - RFP Template for Writing and Winning Bids

• Request for Quotes - RFQ Template for Writing and Winning Bids

• Sales Development Training

• Education Sales Management - Improve Your Sales Results

• Writing a Proposal: How to Write a RFP?

• Define Customer Service

• Customer Service Management

• Customer Tracking Software

• Turn Bad Customer Service Into Good Customer Service

• Understand How to Define Good Customer Service by Using Examples of Good Customer Service

• Customer Service Tips To Reduce Customer Service Issues

• Tips for Better Customer Service

• Why is Customer Service Important? Because Without Good Service You'll Lose Customers.

• A Strategic Plan To Do List

• A Strategic Plan Checklist

• A Vision Statement Provides A Starting Point For Your Strategic Road Map

• A Value Statement is at the Core of Your Strategic Plan

• Choose the Best Fit Strategy for Your Small Business

• Use this Sample SWOT Analysis as a Model for Your Own SWOT

• Use Market Strategies to Grow Your Business

• Do an Industry Analysis to Discover Your Key Success Factors (KSF)

• What are the Advantages of Diversification for Your Business?

• Understanding the Differences between Unrelated and Related Diversification?

• Product Strategy: The Two Best Strategies

• An Action Item Example: Increase Sales and Grow Market Share

• Changing Your Strategy in Business for Recessionary Times

• How and Why To Do A Value Chain Analysis (a competitive strategy tactic)

• How to Build Your Own Website

• Effective On-Line Marketing Services to Build Your Business

General Information

• Questions and Answers

• About Us

• Advertising - Policy, Use and Disclosure

• Privacy Policy

• Site Policies

Your Small Business Advisor

From time to time, all small business owners and managers need to access information and support from a small business advisor. Use the links in this small business advisor website to access strategic management process information to help you develop your small business strategy.

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